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Our People

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WHEN IT COMES TO YOUR SATISFACTION,
WE WOULDN’T HAVE IT ANY OTHER WAY.

We’re proud to employ a team of talented engineers and customer service professionals who take the time to get to know your needs, and offer on-the-spot solutions that meet or exceed every requirement.

Since we handcraft every amber light in-house, our engineers are intimately familiar with every aspect of our products. This hands-on approach allows us to recommend modifications that further enhance their ability to handle virtually every safety application. Our people take great care and pride in the products we build and maintain a high degree of integrity when developing solutions for our customers. Their willingness to openly communicate and enhance their skills through cross-training between departments makes them an integral part of our ongoing success.

SWS Warning Lights believes in developing and mentoring tomorrow’s leaders through various programs that allow our team members to flourish and grow. We understand that investing in people pays off for the customer in terms of product knowledge and solution development, allowing us to provide an exceptional customer service experience every time you interact with us.


MANAGEMENT

Tom

TOM CHOPP

MANAGING PARTNER


The pursuit of excellence drives me. Being part of incremental developmental improvements within my network, business, and personally is extremely gratifying to me. Having manufacturing experience going back to the 1980’s has taught me to embrace change as a way of life.

George

GEORGE MOORE

MANAGING PARTNER


With 24 years’ experience as an entrepreneur, I’ve enjoyed the many lessons and great people encountered along the way. I’ve been with SWS for 8 years, playing an integral role in the continued progress of the organization.

I enjoy working with the finance team and assisting with the HR side of the business. Every day brings its challenges and it’s a pleasure to be a part of a forward-thinking culture that embraces the ups and downs of working as a team.

Maggie

MAGGIE GUALANDI

OPERATIONS MANAGER


I’m passionate about empowering my team to give the best customer service experience possible. When you contact SWS for product or service advice, you can be assured that we pay close attention to every detail to ensure you get the best recommendations for your needs. They inspire me every day with their dedication to customer service. You’ll love working with us.

Darryl

DARRYL SELMAN

BUSINESS DEVELOPMENT MANAGER


A natural drive to engage with people. Connecting people to our business and showing them how we differ from the competition excites me. I believe in an honest approach and love the quality of our builds. Because I believe in SWS, it makes it easy for me to pass on my positive beliefs to potential and existing customers. I know at SWS, we will do the right thing – always.

SALES AGENTS

Guther

GUNTHER HOCHAPFEL


Since I started working at SWS 18 years ago, I’ve been committed to educating and satisfying our customers. Whether I’m helping fleet managers across the country with the specifications of our products or on the road with a demo truck teaching customers about our products. There is nothing more rewarding than being the reason for a customer’s smile. The products and services we offer here at SWS are second to none. We truly strive to be the best at what we do.

GET THE SAFETY YOU NEED WITH SWS
WARNING LIGHTS IN CANADA AND THE U.S.A.

Serving both sides of the border since 1969