There’s a fluidity to the meaning behind corporate culture. It’s a term that can mean many things, but generally, it refers to how your company’s internal environment influences how its employees conduct business with each other and external players. This is developed and affected by a range of factors, such as worker satisfaction, turnover rates, office culture, and leadership style.
Benefits Of Building Corporate Culture
You can utilize a strong corporate culture to improve various aspects of operations. In the past, companies didn’t allocate enough time and resources to this area. This would lead to undesirable company cultures as a result of poor development. However, taking a more proactive approach can have the following benefits:
- Stronger Company Identity: Establishing a strong corporate culture enables you to develop a company identity that meets your targets. This is done by establishing clear company values via a mission statement. Essentially – how does your business handle interactions with clients and employees. If your target is to build a more creative environment, establishing a company identity that empowers employees will lead to them submitting their own ideas and creative work. A company identity enables you to set a direction for your workers, which should always be in line with your organization’s values and mission statement.
- Better Employee Retention: Replacing workers is expensive. It can cost up to $1,500 to replace hourly workers and 213% of the salary for a C-level executive. Not only is it costly, but a high churn rate also damages the company’s image and can affect how employees perceive the working environment. The bottom line is that a strong corporate culture that creates a positive working environment will attract quality talent and help retain the best employees. The recent pandemic has further cemented the fact that workers want to be at companies with shared values. Having a well-established corporate culture will naturally attract like-minded professionals that are likely to get invested in the company and help increase productivity. Workers are also more likely to stick around for longer, which has many benefits, such as lowering churn rates and improving the chemistry between departments.
- Positive Corporate Image: Corporate culture affects your company’s image and how it’s perceived by employees and the outside world. Creating a positive environment where employees are satisfied and have a sense of purpose will reflect positively on your company. A good company image is also essential to many demographics, such as Millennials and Gen-Z. This can help attract top talent and positively impact sales, as consumers are more likely to buy from purpose-driven companies.
- Attract The Right people: If you’re looking to scale your business and provide a service that adds value, you’ll need to hire the right people. You can’t do this without having a clear corporate culture established since you won’t know what kind of talent you should attract. Skills brought in by employees are just one aspect of the hiring process. You must also think about how they operate as professionals. If you want a creative environment that’s built on sharing, it won’t be in your best interest to bring in someone that’s not comfortable communicating.
- Confident Decision-Making: Finally, a strong corporate culture will naturally improve your company’s decision-making process. It’s a culmination of all the points featured on this list working together to improve efficiency. Knowing your company’s mission statement, having the right work environment, and employing the right people will ensure your company is making decisions that enact positive change.
How To Build A Strong Corporate Culture?
It’s evident that allocating time and funds to building the right corporate culture is worth it for your business. Here’s where should you start and what measures can you take to realize your company’s vision:
- Build A Purpose-Driven Environment: Your company needs to have a clear purpose for existing. What pain points do you tackle and how are you fixing these problems? A workforce with a sense of purpose is more likely to be productive, submit and discuss ideas, and drive innovation. This is one of the fundamental steps to creating a strong corporate culture. Without it, employees will leave for better opportunities.
- Work On Job Satisfaction: Unlike in the past, it’s now easy for an employee to move companies at a moment’s notice. Recruiters spend considerable time on social media seeking and poaching top talent. A strong corporate culture is one that retains its best employees and attracts new and exciting talent. This can only be achieved through a corporate culture that values and looks to constantly improve employee satisfaction. What measures are you taking to ensure your workforce is satisfied? This can be achieved through events, providing a clear roadmap for progression, and breaking down organizational silos. It’s also a good idea to promote internal movement and allow workers to find where their strengths are best suited.
- Lead From The Front: The best way to implement the corporate culture you want is to show it. Your workforce will respond well to clear examples of how your company should conduct its business. If you want a creative environment, are you encouraging employees to share their ideas? In turn, are you listening to them and implementing some of their suggestions?
It’s always a good idea to foster a collaborative workplace where everyone’s ideas are respected, even if you don’t use them. Helping people feel like stakeholders in the process goes a long way to creating a corporate culture that breeds success and creates your company’s future leaders.
Tom Chopp is Managing Partner at SWS Warning Lights Inc. He can be reached at 905-357-0222 or firstname.lastname@example.org.